Live Coverage of Apple

10:05 AM - Tim Cook takes the stage and welcomes everyone to Apple Park. Cook announces that today's event will focus on Apple Watch, AirPods, and iPhone, highlighting their impact on users' lives.

10:06 AM - Cook emphasizes that artificial intelligence and machine learning have been crucial in delivering many beloved features. He mentions the launch of Apple Intelligence in June, a new personal intelligence system with a significant impact.

10:06 AM - Cook teases exciting announcements for Apple Watch and AirPods, and introduces the first iPhones designed from the ground up for Apple Intelligence.

10:07 AM - Cook begins with Apple Watch, noting its profound impact on millions of lives globally, helping people stay active, healthy, and connected. He shares that the watch has even helped save countless lives.

10:08 AM - Cook attributes the success of Apple Watch to continuous innovation, with new features added each year that were once unimaginable in such a small device. He promises even more advancements in the new Apple Watch design.

10:07 AM - Tim Cook introduces the Apple Watch Series 10, featuring the biggest display and thinnest design ever. He then invites Jeff Williams to provide more details.

10:08 AM - Jeff Williams describes Apple Watch as an indispensable companion, emphasizing the importance of the display in everyday tasks. He introduces the Series 10's largest and most advanced display, which is even bigger than the Apple Watch Ultra.

10:09 AM - Williams highlights the Series 10 display's 30% larger screen area compared to previous generations, allowing for larger font sizes and more visible content in apps like Messages, Mail, and News.

10:10 AM - The new design includes more rounded corners and a wider aspect ratio, giving the Series 10 a sleeker and more streamlined appearance. The front crystal is made of durable Ion-X glass, extending further down the sides for an expansive top view.

10:11 AM - Williams introduces Apple's first-ever Wide-angle OLED Display in the Series 10, optimized for better visibility from angles and 40% brighter for improved readability.

10:12 AM - The Wide-angle OLEDs are also power-efficient, allowing the display to update every second in Always-On mode, making the watch feel more alive.

10:14 AM - Williams unveils the Flux watch face, designed to complement the Series 10's new aluminum finishes, including the first-ever polished aluminum finish in Jet Black, developed specifically for this series.

10:16 AM - The Series 10 is the thinnest Apple Watch ever at just 9.7 mm, nearly 10% thinner than Series 9. Achieving this required further miniaturization of internal components and re-engineering the speaker system.

10:18 AM - For the first time, you can play media like music or podcasts directly through the Apple Watch speaker. The innovative metal back integrates the antenna into the housing, contributing to the thinner design and maintaining water resistance.

10:19 AM - The new metal back also includes a larger, more efficient charging coil, making Series 10 the fastest-charging Apple Watch ever, reaching up to 80% battery in just 30 minutes.

10:21 AM - Series 10's aluminum cases are up to 10% lighter, and a new polished Titanium finish joins the lineup, replacing stainless steel with a weight reduction of almost 20% compared to Series 9.

10:23 AM - Williams introduces the Reflections face, which reacts to your movements and transitions smoothly to Always-On mode, enhancing the metallic look of the Series 10's finishes.

10:25 AM - The Titanium Series 10 is Apple's next carbon-neutral product, made with 95% recycled titanium and manufactured with 100% renewable electricity, prioritizing non-air shipping to reduce emissions.

10:29 AM - Inside the Series 10 is the new S10 SiP, designed for performance, power efficiency, and intelligence. Its 4-core Neural Engine handles machine learning tasks, enabling intelligent features like double tap, on-device Siri, and automatic workout detection.

10:32 AM - The Series 10 improves phone call quality with a new neural network that suppresses background noise, ensuring clear communication in noisy environments.

10:35 AM - watchOS 11 introduces even more intelligence to Apple Watch, with Smart Stack automatically adding new widgets, a Photos face that curates the best photos from your library, and the new Translate app powered by machine learning.

10:37 AM - Williams concludes by noting that intelligence also powers many of the health features on Apple Watch, making it an even more essential device for users.

10:16 AM - Sumbul takes the stage to share more details.

10:16 AM - Dr. Sumbul Ahmad Desai: With the compact design of Series 10, combined with the fastest charging ever, the Apple Watch is designed for day-and-night wear, unlocking advanced health features. The Apple Watch can remind users to take medications, alert them to loud environments that could impact hearing, and notify them of signs of atrial fibrillation. This feature has been crucial in helping users seek critical care.

10:17 AM - While sleeping, the Apple Watch measures wrist temperature to detect ovulation, identifies changes in daily health status with the new Vitals app, and determines time spent in each sleep stage. A major new feature in Series 10 is its ability to alert users to sleep apnea, a condition affecting over a billion people globally. Apple Watch uses the accelerometer to monitor a new metric during sleep called Breathing Disturbances, helping to detect moderate to severe sleep apnea.

10:18 AM - Apple Watch data is secured in the Health app and provides education and detailed reports to support conversations with healthcare providers. The detection algorithm, developed using advanced machine learning and validated in a clinical study, is expected to receive FDA clearance soon. This feature will be available in over 150 countries, including the U.S., Europe, and Japan, and will also be supported on Series 9 and Ultra 2.

10:19 AM - Julz Arney: Julz highlights how the Apple Watch continues to motivate people to stay active. The redesigned Series 10 is lighter, making it ideal for workouts, with a bigger display for easy metric reading. Series 10 introduces a built-in depth gauge and water temperature sensor, making it perfect for snorkeling and other aquatic activities. The Depth app launches automatically when submerged, showing depth and water temperature, which are also visible in the Workout app.

10:20 AM - Huish Outdoors is bringing the Oceanic+ app to Series 10, tailored for snorkeling. For surfers, fishers, and wave players, the new Tides app in watchOS 11 provides detailed tidal information. Additionally, the Workout app now supports kayakers, canoers, and rowers with distance, speed, and route mapping, enhanced by the Paddle Logger app. Series 10 is optimized for both fitness and aquatic adventures.

10:21 AM - Julz hands the stage back to Jeff.

10:21 AM - Jeff announces the Apple Watch Series 10, highlighting its status as the thinnest Apple Watch ever, featuring the largest and most advanced display, housed in a sleek, lightweight all-metal case. The Series 10 comes in new finishes of aluminum and polished titanium, and includes the powerful S10 SiP and a breakthrough sleep apnea feature. It is the fastest-charging watch yet, with an 18-hour battery life and new depth and water temperature sensors for water activities. The watch also integrates the latest features of watchOS 11 and is available with new bands from Nike and Hermès. The Series 10 starts at $399, with pre-orders beginning today and availability from September 20.

10:22 AM - Jeff transitions to discussing the Apple Watch Ultra, described as the most rugged and capable Apple Watch, ideal for athletes and adventurers. Stan Ng takes over to provide details about the Ultra's features, including its battery life, Action Button, depth gauge, dual-frequency GPS, and various metrics for athletes. The Ultra also offers custom workouts, heart rate zones, and automatic running track detection. It is suitable for cyclists, swimmers, hikers, and other activities. The new Ultra 2 comes in a satin black finish, with a durable titanium case and a new Titanium Milanese Loop band. The Ultra 2 starts at $799, with pre-orders starting today and availability from September 20.

10:27 AM - Jeff concludes with an overview of the Apple Watch Ultra 2, emphasizing its durability and capabilities. He reiterates the features of the Ultra 2, its starting price, and availability. Jeff also highlights that any Apple Watch can now be carbon neutral, aligning with Apple's commitment to carbon neutrality by 2030.

10:28 AM - Tim introduced the new generation of Apple watches, describing them as the most beautiful and capable ever created. He then shifted focus to AirPods, emphasizing their transformative impact on the headphone market. Tim highlighted that AirPods are the most loved and popular headphones globally, offering an incredible audio experience and ease of use. He announced significant updates across the AirPods lineup, starting with the new generation of AirPods.

10:29 AM - The introduction of AirPods 4 was announced by Kate Bergeron. She explained that AirPods 4 build upon the industry-defining design of their predecessors, aiming to set a new standard for fit and comfort. Utilizing advanced modeling tools, Apple analyzed thousands of ear shapes to refine the design for maximum comfort. The new AirPods feature the H2 chip, providing significant audio quality improvements, including richer bass and clearer highs. They also support Personalized Spatial Audio and improved call quality with features like Voice Isolation. The charging case now includes USB-C and offers up to 30 hours of battery life. Additionally, a second model of AirPods 4, inspired by AirPods Pro, introduces Active Noise Cancellation and Transparency mode, along with Adaptive Audio and Conversation Awareness.

10:34 AM - The next-generation AirPods 4 are priced at $129, while the AirPods 4 with Active Noise Cancellation are priced at $179. Both models can be pre-ordered today and will be available from September 20. Kate then highlighted AirPods Max, noting their high-fidelity sound quality, new color options, and USB-C charging. The updated AirPods Max will also be available on September 20, with a price of $549.

10:35 AM - The focus shifted to AirPods Pro, the best-selling headphones in the world. Sumbul discussed new health features being added to AirPods Pro 2, aimed at improving hearing health. These features include Hearing Protection to reduce exposure to loud noise, a clinically-validated Hearing Test, and a clinical-grade Hearing Aid feature. The Hearing Aid feature will help those with mild to moderate hearing loss by enhancing specific sounds in real time. These updates are expected to be available this fall in over 100 countries, pending regulatory approval.

10:41 AM - Kate concluded by summarizing the breakthrough updates across the AirPods product line, highlighting the advancements in AirPods 4, the comprehensive hearing health experience of AirPods Pro 2, and the new color options and USB-C charging for AirPods Max.

10:42 AM - Tim took the stage, expressing pride in Apple's commitment to health through a groundbreaking experience designed to enhance people's lives. He then shifted focus to the iPhone, highlighting its significant impact on daily life and its capabilities in connecting people, enhancing productivity, and capturing memorable moments. Tim introduced the concept of Apple Intelligence, a new feature designed to enhance these experiences with advanced generative models integrated into the iPhone.

10:43 AM - Tim unveiled the iPhone 16, which sets new standards for what an iPhone can achieve. Kaiann Drance then took over to provide more details about the iPhone 16. She highlighted its vibrant new look with aerospace-grade aluminum and color-infused back glass, its industry-leading durability with advanced Ceramic Shield material, and the exceptional display with brightness ranging from 1 to 2000 nits. The iPhone 16 is available in two sizes: 6.1 inches and 6.7 inches.

10:45 AM - Kaiann also introduced the customizable Action button, allowing users to perform various functions with a single press, and the innovative Camera Control for quick access and adjustment of camera features. The iPhone 16 is powered by Apple silicon, specifically the new A18 chip.

10:47 AM - Sri Santhanam then detailed the advancements in the A18 chip, emphasizing its substantial improvements in performance and efficiency over its predecessor. The A18 features a 16-core Neural Engine, upgraded memory subsystem, and uses second-generation 3-nanometer technology. The chip delivers significant enhancements in speed and energy efficiency, making it capable of handling demanding tasks like Apple Intelligence and high-performance gaming.

10:49 AM - Craig Federighi took the stage to elaborate on Apple Intelligence.

10:49 AM - Federighi emphasized that the iPhone is the most personal device, deeply integrated into users' lives, encompassing relationships, memories, and personal information. He introduced Apple Intelligence, a new feature designed to leverage generative models for a more personalized experience while maintaining privacy.

10:50 AM - Apple Intelligence is integrated into the iPhone 16 lineup, using powerful hardware and software to provide contextually aware intelligence. It operates directly on the device, with an option for Private Cloud Compute to handle more complex tasks while ensuring data privacy.

10:51 AM - Federighi explained that Apple Intelligence would enhance several iPhone functions, including writing tools, emoji creation, and image generation. It will also offer improved methods to relive and organize photos and videos.

10:54 AM - He highlighted advancements in mail management, notification prioritization, and Siri's enhanced capabilities. Siri will now offer more natural interactions, better contextual understanding, and increased functionality in apps.

10:56 AM - Federighi revealed that Apple Intelligence will be available as a free software update, starting with a beta release next month and expanding to more languages and features in the following year.

10:57 AM - To showcase these advancements, Federighi introduced a new Camera Control feature on the iPhone 16, which provides instant visual intelligence. This feature allows users to quickly access information about their surroundings, such as restaurant details, event information, and more, using the camera.

10:59 AM - The Camera Control, arriving later this year, will integrate with third-party tools, enabling users to perform tasks like searching for products or seeking academic help, all while maintaining control over privacy and information sharing.

10:59 AM - Piyush Pratik takes the stage to discuss the Camera Control on iPhone 16. He starts by highlighting the iPhone's status as the world's most popular camera and its impact on capturing amazing photos and videos.

11:00 AM - Piyush describes the Camera Control's design, emphasizing its ease of use in both landscape and portrait orientations. The control features a flush surface with a sapphire crystal and color-matched stainless steel trim, seamlessly blending hardware and software.

11:01 AM - Piyush explains the innovative features of the Camera Control, including its tactile switch, high-precision force sensor, and Taptic Engine, which provide responsive haptic feedback akin to a mechanical camera shutter. He details how the control can distinguish between full clicks and lighter presses, offering new ways to interact with the camera.

11:03 AM - Piyush introduces the iPhone 16's 48MP Main camera, highlighting its ability to capture high-resolution images and a new 2x Telephoto option. He also discusses the Ultra Wide camera's improvements, including autofocus and macro photography capabilities.

11:05 AM - Piyush reveals the new spatial capture feature, allowing users to capture spatial photos and videos for immersive experiences on Apple Vision Pro. He also mentions enhancements in audio quality, with advanced noise reduction algorithms.

11:07 AM - Piyush transitions to discussing iOS 18, noting its redesigned Photos app, customizable library, and new Clean Up feature for removing distracting elements from photos. He highlights the integration of Emergency SOS Live Video and Messages via satellite for improved safety and connectivity.

11:09 AM - Piyush concludes with a summary of the iPhone 16's advancements, including Camera Control, the 48MP Fusion camera, macro and spatial capture, and enhanced battery life. He hands over to Kaiann for the next segment.

11:10 AM - Kaiann discusses the A18 chip's impact on gaming performance, including hardware-accelerated ray tracing and support for AAA games. He introduces "Honor of Kings: World," optimized for iPhone 16, and emphasizes the phone's improved battery life and advanced features in iOS 18.

11:13 AM - Kaiann announces that the iPhone 16 and iPhone 16 Plus represent a major leap forward, starting at $799 and $899 respectively. He highlights the exceptional durability, longevity, and software updates of the iPhone, which helps it retain its value longer than other smartphones.

11:13 AM - Kaiann points out the attractive trade-in offers available, including up to $800 off in the U.S. when trading in an iPhone 12 or newer. Trade-ins can be done online or in-store, where Apple teams are ready to assist with learning about new features and personalized setup.

11:13 AM - Tim Cook returns to the stage, emphasizing the iPhone 16's powerful integration with Apple Intelligence. He introduces the Pro models, promising cutting-edge technologies and experiences that push smartphone boundaries.

11:14 AM - Tim highlights the iPhone 16 Pro's breakthrough innovations and stunning design, setting the stage for Joz to provide more details.

11:15 AM - Greg "Joz" Joswiak introduces the iPhone 16 Pro, noting its larger 6.3-inch display on iPhone 16 Pro and 6.9-inch on iPhone 16 Pro Max, with minimized product growth due to thinnest borders. The Pro displays feature ProMotion with up to 120Hz, Always-On, and durability enhancements.

11:16 AM - Joz describes the iPhone 16 Pro's use of Grade 5 Titanium, which offers strength, scratch resistance, and a new micro-blasted texture. The Pro models come in four finishes: Black Titanium, White Titanium, Natural Titanium, and Desert Titanium.

11:17 AM - Joz explains the new machined chassis and improved thermal capacity of iPhone 16 Pro, which enables up to 20% improvement in sustained performance. The enhanced battery life includes the best iPhone battery life ever for the Pro Max.

11:18 AM - Joz discusses the Apple Intelligence integration, enhancing productivity with features like semantic indexing, meeting summaries, and professional tone rewriting. Siri's new capabilities for photographers and location scouting are highlighted.

11:19 AM - Sri introduces the A18 Pro chip, which powers the iPhone 16 Pro with faster performance, efficiency, and advanced features like a 16-core Neural Engine and improved graphics. A18 Pro enables up to 20% faster GPU performance and supports ray tracing.

11:22 AM - Della Huff takes the stage to discuss iPhone 16 Pro's advancements in photography, including the new 48MP Fusion camera and an improved Apple Camera Interface. The Pro models now feature a 48MP Ultra Wide camera, 5x Telephoto camera, and an innovative tetraprism design.

11:24 AM - Della emphasizes the versatility of the Camera Control, allowing users to easily switch between lenses and customize their shots. The upcoming two-stage shutter feature will improve focus and exposure locking.

11:25 AM - Della showcases the new Photographic Styles with deeper image pipeline advancements, allowing for nuanced adjustments to skin tones, colors, highlights, and shadows. Users can now personalize styles with more control and apply them post-capture.

11:26 AM - Della previews updates to video recording, leveraging the power of A18 Pro for enhanced performance and creative options.

11:26 AM - Paulom Shah discusses the iPhone 16 Pro's advanced video capabilities, emphasizing its industry-leading dynamic range, colors, and low-light performance. The introduction of 4K at 120 frames per second brings unparalleled slow-motion quality, made possible by the new 48MP Fusion camera and A18 Pro ISP.

11:27 AM - A demonstration showcases the new 4K120 slo-mo feature, highlighting its dramatic effect and creative flexibility. Paulom explains that you can now adjust playback speed after capture in the Photos app, offering options for quarter-speed, half-speed, and one-fifth speed playback.

11:30 AM - Joz outlines the iPhone 16 Pro's enhanced audio features, including four studio-quality mics and Spatial Audio capture. The new Audio Mix feature uses machine learning to separate and edit audio tracks, providing options like In-frame mix, Studio Mix, and Cinematic Mix.

11:33 AM - Erik Henriksson and Eddy Chen share their experiences using the iPhone 16 Pro for filming The Weeknd's music video. They praise the camera's 4K120 slow-motion capabilities and its impact on capturing detailed, high-quality footage.

11:37 AM - Joz wraps up the iPhone 16 Pro section by highlighting its advanced photo, video, and audio features, as well as new MagSafe accessories and environmental packaging updates. The iPhone 16 Pro starts at $999, with pre-orders beginning Friday and in-store availability on September 20.

11:38 AM - Tim Cook concludes the event, reflecting on the day's announcements. He reaffirms the impact of the new Apple Watch models, AirPods, and the iPhone 16 series, emphasizing their role in enhancing daily life and expressing pride in the innovations presented.