Recently, InMobi has announced native Ads for Android and iOS devices. You must have seen such ads on Facebook , this really seems to the next big thing in Mobile Advertisement.
There ads look so elegant and are not as annoying as the Banner or interstitial ads.
Below lines are Quoted from Native ads InMobi
"The future of mobile advertising is here. With InMobi Native Ads, users can finally see ads that don�t look very different from your app. With our innovative, in-context native ad units (in-stream ads, icons and news feeds), you will now be able to deliver ads that do not distract users from your app�s primary experience."